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Log inLife On Mars heads to Italy
Life On Mars heads to Italy
by lefty on Wed Apr 09, 2008 1:02 am
MIPTV: BBC drama Life on Mars and ITV sci-fi thriller Primeval have been sold to Italian state broadcaster Rai Due by BBC Worldwide.
Traditionally a buyer of British documentaries and children's programmes, this deal marks one of the few occasions when the youth-orientated broadcaster has invested in UK-produced drama.
The channel has licensed series one and two of both Life On Mars, produced by Kudos, and Primeval, made by Impossible Pictures. They have each been sold to over 40 broadcasters in total.
Ben Donald, head of northern Mediterranean and Russia for BBC Worldwide global TV sales, said: "British drama has definitely has a turnaround with Italian audiences; they find it more appealing, slicker and sexier than they have in the past.
"Until recently, this genre has been hard to sell to Italian broadcasters but we had a major breakthrough with Mediaset, who licensed Robin Hood, and now Rai Due has recognised that our catalogue contains some very original and exciting drama."
Does the sucess of the BBC overseas mean we'll have a reduction in the TV Licence fee? (i don't think so).
(souce)
Traditionally a buyer of British documentaries and children's programmes, this deal marks one of the few occasions when the youth-orientated broadcaster has invested in UK-produced drama.
The channel has licensed series one and two of both Life On Mars, produced by Kudos, and Primeval, made by Impossible Pictures. They have each been sold to over 40 broadcasters in total.
Ben Donald, head of northern Mediterranean and Russia for BBC Worldwide global TV sales, said: "British drama has definitely has a turnaround with Italian audiences; they find it more appealing, slicker and sexier than they have in the past.
"Until recently, this genre has been hard to sell to Italian broadcasters but we had a major breakthrough with Mediaset, who licensed Robin Hood, and now Rai Due has recognised that our catalogue contains some very original and exciting drama."
Does the sucess of the BBC overseas mean we'll have a reduction in the TV Licence fee? (i don't think so).
(souce)
